Sydney Peterson stars in First Aid Beauty Milano Cortina 2026 campaign

Sydney PetersonAdvertisingTeam USAFirst Aid BeautyP&GMilano Cortina 2026
Written By Brant Feldman

Paralympic Champion Sydney Peterson and Olympic Champion Jamie Anderson co-starred in the first ever sports campaign for P&G subsidiary FIRST AID BEAUTY that aired in the first half of Winter 2026.

The campaign was shot in October 2025 in Montreal, Quebec, Canada just 102 days before MiCo 2026.

Brant Feldman

Sports Agent since 2005 in North America primarily representing Olympic & Paralympic Hopefuls in Canada and the United States as well as women in the PWHL + NWSL alongside athletes that turn into broadcasters.

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