Kelly Pannek | TRUE Hockey 2026

Public Service Announcement - that was more to create awareness of how we need more youth playing street hockey in a safe manner.

This campaign was shot in Vancouver with Kelly during the 2nd half of the PWHL regular season following the Winter Olympic Games. A Canadian version of the same campaign was created with Natalie Spooner.

This campaign ran exclusively on social media of the athletes and True Hockey.

Produced by Dentsu Canada, the campaign has been nominated for multiple advertising awards including a bronze medal at Cannes Lion in Summer 2026.